Awesome Interactive #Avatar Trailer

In a few weeks, one of the most anticipated and expensive movies ever made will debut on movie screens across the world: Avatar. The sci-fi epic is making huge buzz for its unparalleled filmmaking technology, its award-winning director (James Cameron), and its record-breaking $230+ million budget.

As you might expect, the promotional campaign is in full swing. While several trailers have hit the web, we hadn’t stumbled across any very unique web campaigns. That is, until we discovered the official Avatar Adobe AIR app/interactive trailer.

Billed as the “Official Avatar Interactive Trailer,” the AIR program brings Avatar’s Pandora natives straight to your desktop. Not only does it house all of the already-released Avatar trailers, but it includes dozens of video shorts that go in-depth into the making of the movie and the background of the main characters.

Now for the interactive part: whenever you watch a trailer, special “hotspots” will come up where you can learn more about the characters. Even cooler though is the integration of Avatar’s Twitter, Flickr, and YouTube feeds. You can get all of the latest news right from the interactive trailer.

Honestly? We’re very impressed with Avatar’s app. It’s slick, easy to use, and chock-full of content. If this doesn’t fulfill your need for an Avatar fix, then nothing but the actual movie will.