#SKATING BABIES: #YouTube Video Ad Campaign Enters Guinness Book

YouTube and the web have provided a new and powerful medium for video and TV commercials. The great ones can go viral, resulting in millions upon millions of views.

MSI’s Acrobuttocks commercial, Microsoft’s MEGAWOOSH and Windows 7 ads, and Evian’s Roller Babies immediately come to mind.

Out of the thousands of commercials that have gone viral though, the skating Evian babies video has accomplished something none of the others have: it has broken a world record. Last week, the Guinness Book of World Records officially declared Roller Babies the most viewed online advertisement in history.

Utilizing data from Nielsen and YouTube, Guinness has concluded that, through November 9th, Evian’s break-dancing infants have racked up a total of 45,166,109 online views worldwide. It’s even more amazing when you realize that this ad campaign was exclusive to YouTube. 45 million views for a critically acclaimed commercial that millions remember and actively discussed worldwide? We think any brand will take those numbers.

More companies are realizing the power of social media to spread a message on the cheap. That’s why we think this record’s destined to be broken sooner rather than later. Here’s the commercial if you want to immerse yourself in the sheer awesomeness of dancing babies: