1. http://www.google.com/profiles/playboyp
Just the good stuff

This week Facebook hit a landmark number: 500 million registered users. Put into geographical context, Facebook has enough members to be the third most populous country in the world. At the head of this virtual country sits 26-year-old Mark Zuckerberg.
Zuckerberg is the founder and CEO of Facebook, which he started while attending Harvard just six years ago. And while he may have never finished Harvard, no one can call him a quitter.
The founder of the most influential social media network online admits he doesn't even know how much he is worth. He does know, however, that as the CEO of the company that holds the largest database of personal information — aside from the government — he has a responsibility to his subscribers. And he tells host Guy Raz that he has no intentions of selling or giving that database away.
"I just think it would be the stupidest thing we could possibly do," he says during a forum held at the Computer History Museum in Mountain View, Calif.
Zuckerberg tells Raz it's not the data that makes Facebook valuable.
"I think it's really easy to say that there is all this information that Facebook has," Zuckerberg says. "What Facebook is today isn't a set of information, it's a community of people who are using Facebook to stay connected and share information. They are only going to do that as long as they trust us."
In the past, Zuckerberg has described his company as a utility for its subscribers. "When I say utility, I mean we are trying to provide people with utility," he tells Raz. "Our goal was never to build something cool. It was to build something useful."
Useful indeed. With 500 million registered users and counting, Facebook is undoubtedly the success story of the 21st century so far. It's a story many people want to tell. Zuckerberg and his company have been the focus of at least two books and now the subject of a film, The Social Network directed by David Fincher (Se7en, Fight Club) and written by Aaron Sorkin (The West Wing, A Few Good Men). But Zuckerberg tells Raz he doubts he will see the film.
"I wish that when people try to do journalism or write stuff about Facebook that they at least try to get it right," he says. He admits that he declined interviews with the writers.
"The reason why we didn't participate is because it was very clear that it was fiction from the beginning," he says. "I really believe that all that we can do is focus on building the best thing, and over time people will remember us for what we build."
As Facebook grows in the United States and overseas, Zuckerberg finds himself more involved with foreign affairs than he would like.
"Actually I think someone is trying to get me sentenced to death in Pakistan now," he tells Raz and an audience, which responds with laughter. "That's not a joke. It might be funny but it's not a joke. I mean, we think that what we are doing is a really valuable thing in the world and," he pauses. "And, I hope I don't get killed."

New Facebook mobile boss Eric Tseng is re-organzing the company's mobile efforts around what he calls a "platform strategy."
By that he means Facebook will soon allow mobile app makers to hook into Facebook's APIs the same way Web developers currently can.
Eric, who came to Facebook from Google just two months ago, thinks mobile developers will take to Facebook's APIs because "Facebook is nice analogy for what you would do on the phone."
Your friends list is like your phone's address book. Your calender is like Facebook Events. The photos you took with your cameraphone make up something like a Facebook photo gallery.
"If you're a developer you're not building for all those features yourself." Facebook, he says, can help fill in the gaps. So for example, Foursquare might some day be able to let users take photos in-app and upload them into Facebook photo albums. We've also heard Apple might integrage Facebook features in iOS.
"We're far far away from having a truly socially-informed mobile experienced," says Eric. "Look for that in 12 to 16 months."
This is a smart sneaky strategy for Facebook.
While Google, Apple, Microsoft, Nokia, and HP spend billions fighting a bitter platform war, Facebook can sit back knowing it owns data
Early last week we related the story of a man who claimed he owned 84% of Facebook, calling the suit "weird, to say the least." Now, more than a week later, and the details of the case are seeming less and less weird and more and more like they could make accuser Paul Ceglia a wealthy man.
Henry Blodget, founding editor of Business Insider, writes today that Facebook CEO Mark Zuckerberg could be in much deeper water than we originally imagined.
The Wall Street Journal originally reported the case of New York Web designer Paul Ceglia, who worked with Facebook founder Mark Zuckerberg in 2003. Ceglia claims that the two signed a contract that "stipulated that Mr. Ceglia would get an additional 1% interest in the business for every day after Jan. 1, 2004, until it was completed."
Now the authenticity of that contract is coming under question, but Blodget writes that "unless Facebook can easily prove that the contract is a forgery - or, alternatively, have the case dismissed on a statute-of-limitations technicality - Mr. Ceglia will soon be a very rich man."
David Kirkpatrick, author of Facebook biography "The Facebook Effect", asked Zuckerberg this week about this "extraordinary claim", writing that "Zuckerberg says that is bunk." He quotes Zuckerberg as saying that he "hadn't even thought of Facebook yet. How could I have given him an ownership interest in it?"
According to Blodget, though, the burden of proof in this case is on Facebook, and Ceglia still could become a wealthy man in the end. He writes:
Unless Facebook can easily prove that this contract is a forgery or get the lawsuit dismissed on a technicality, it will likely lead to a settlement that will make Paul Ceglia a very rich man. The Winklevoss brothers never had a piece of paper showing any agreement with Mark, and they got $65 million. It's not inconceivable that Paul Ceglia could walk away with a lot more than that.
For a company that originally called the lawsuit "completely frivolous," it seems a bit like backpedaling now to say that it "strongly suspects" that the contract is a forgery.
Facebook Ceglia Contract
A report released this morning by the American Consumer Satisfaction Index and ForeSee Results states it as plainly as can be stated: "Despite being the most popular website in America, consumers don't like Facebook". The world's largest social networking site, which boasts more than 500 million users worldwide, now occupies the dismal depths where airlines, cable companies, IRS e-filers, pineapple on pizza and those who TYPE IN ALL CAPS reside.
According to the survey, Facebook landed "in the bottom 5% of all measured private sector companies", scoring a 64 on the ACSI's 100-point scale, leading the lowest entry in the social media category - MySpace - by just one point.
Larry Freed, CEO of ForeSee Results, says in the release that the reasons for users dissatisfaction with Facebook are varied, but lie along some expected lines of tension.
"Facebook is a phenomenal success, so we were not expecting to see it score so poorly with consumers," said Freed. "At the same time, our research shows that privacy concerns, frequent changes to the website, and commercialization and advertising adversely affect the consumer experience. Compare that to Wikipedia, which is a non-profit that has had the same user interface for years, and it's clear that while innovation is critical, sometimes consumers prefer evolution to revolution."
The Internet Social Media category - new to the index this year - had only five entries, with MySpace and Facebook bringing up the tail end. Wikipedia and YouTube led the pack, with scores of 77 and 73 respectively. We have to say, it's odd that the "Internet Social Media" category - a categorization that could contain hundreds of sites - has this few entries, but even in the other categories released this month, none scored as low as Facebook and MySpace.
The site has run into continual trouble over the past year, from backlash after repeatedly changing its privacy settings to simply redesigning the user interface, and it looks like the numbers reflect this. But will these numbers reflect whether or not consumers actually use the site?
As usual, we expect consumer dissatisfaction to mean little, if anything, until a better alternative comes along.
Even though Facebook’s users are dissatisfied, they haven’t demonstrated the will to leave. Perhaps it’s because there is no strong competitor, or because their social lives would suffer tremendously if they opted out of this now-essential tool for communication and event planning.
After the Instant Personalization opt-out controversy, thousands of users committed to quit on May 31. The movement failed when many of them simply didn’t. Instead of suffering perceptible negative consequences for its choices, the social network has continued to grow. It will celebrate 500 million users later this week.
Founder and CEO Mark Zuckerberg will be giving a rare TV interview with Diane Sawyer today, presumably to talk about the milestone and repair some of the PR damage in the wake of these privacy scandals and in anticipation of the release of the film The Social Network. What do you think he’ll say? What does he need to say?
Facebook suggested that Courtney Purvin get in touch with a friend who had died in April.
Courtney Purvin got a shock when she visited last month. The site was suggesting that she get back in touch with an old family friend who played piano at her wedding four years ago.
The friend had died in April.
“It kind of freaked me out a bit,” she said. “It was like he was coming back from the dead.”
Facebook, the world’s biggest social network, knows a lot about its roughly 500 million members. Its software is quick to offer helpful nudges about things like imminent birthdays and friends you have not contacted in a while. But the company has had trouble automating the task of figuring out when one of its users has died.
That can lead to some disturbing or just plain weird moments for Facebook users as the site keeps on shuffling a dead friend through its social algorithms.
Facebook says it has been grappling with how to handle the ghosts in its machine but acknowledges that it has not found a good solution.
“It’s a very sensitive topic,” said Meredith Chin, a company spokeswoman, “and, of course, seeing deceased friends pop up can be painful.” Given the site’s size, “and people passing away every day, we’re never going to be perfect at catching it,” she added.
James E. Katz, a professor of communications at , said the company was experiencing “a coming-of-age problem.”
“So many of Facebook’s early users were young, and death was rare and unduly tragic,” Mr. Katz said.
Now, people over 65 are adopting Facebook at a faster pace than any other age group, with 6.5 million signing up in May alone, three times as many as in May 2009, according to the research firm . People over 65, of course, also have the country’s highest mortality rate, so the problem is only going to get worse.
Tamu Townsend, a 37-year-old technical writer in Montreal, said she regularly received prompts to connect with acquaintances and friends who had died.
“Sometimes it’s quite comforting when their faces show up,” Ms. Townsend said. “But at some point it doesn’t become comforting to see that. The service is telling you to reconnect with someone you can’t. If it’s someone that has passed away recently enough, it smarts.”
Ms. Purvin, a 36-year-old teacher living in Plano, Tex., said that after she got over the initial jolt of seeing her friend’s face, she was happy for the reminder.
“It made me start talking about him and thinking about him, so that was good,” she said. “But it was definitely a little creepy.”
Facebook’s approach to the deaths of its users has evolved over time. Early on it would immediately erase the profile of anyone it learned had died.
Ms. Chin says Facebook now recognizes the importance of finding an appropriate way to preserve those pages as a place where the mourning process can be shared online.
Following the shootings in 2007, members begged the company to allow them to commemorate the victims. Now member profiles can be “memorialized,” or converted into tribute pages that are stripped of some personal information and no longer appear in search results. Grieving friends can still post messages on those pages.
Of course, the company still needs to determine whether a user is, in fact, dead. But with a ratio of roughly 350,000 members to every Facebook employee, the company must find ways to let its members and its computers do much of that work.
For a site the size of Facebook, automation is “key to social media success,” said Josh Bernoff, an analyst at Forrester Research and co-author of “Groundswell: Winning in a World Transformed by Social Technologies.”
“The way to make this work in cases where machines can’t make decisions is to tap into the members,” he said, pointing to Facebook’s buttons that allow users to flag material they find inappropriate. “One way to automate the ‘Is he dead’ problem is to have a place where people can report it.”
That’s just what Facebook does. To memorialize a profile, a family member or friend must fill out a form on the site and provide proof of the death, like a link to an obituary or news article, which a staff member at Facebook will then review.
But this option is not well publicized, so many profiles of dead members never are converted to tribute pages. Those people continue to appear on other members’ pages as friend suggestions, or in features like the “reconnect” box, which has been spooking the living since it was introduced last October.
Ms. Chin said Facebook was considering using software that would scan for repeated postings of phrases like “Rest in peace” or “I miss you” on a person’s page and then dispatch a human to investigate that account.
“We are testing ways to implement software to address this,” she said. “But we can’t get it wrong. We have to do it correctly.”
The scanning approach could invite pranks — as the notification form already has. A friend of Simon Thulbourn, a software engineer living in Germany, found an obituary that mentioned someone with a similar name and submitted it to Facebook last October as evidence that Mr. Thulbourn was dead. He was soon locked out of his own page.
“When I first ‘died,’ I went looking around Facebook’s help pages, but alas, they don’t seem to have a ‘I’m not really dead, could I have my account back please?’ section, so I opted for filling in every form on their Web site,” Mr. Thulbourn said by e-mail.
When that didn’t work, Mr. Thulbourn created a Web page and posted about it on until news of the mix-up began to spread on technology blogs and the company took notice. He received an apology from Facebook and got his account back.
The memorializing process has other quirks. Memorial profiles cannot add new friends, so if parents joined the site after a child died, they would not have permission to see all the messages and photos shared by the child’s friends.
These are issues that Facebook no doubt wishes it could avoid entirely. But death, of course, is unavoidable, and so Facebook must find a way to integrate it into the social experience online.
“They don’t want to be the bearer of bad tidings, but yet they are the keeper of those living memories,” Mr. Katz, the Rutgers professor, said. “That’s a real downer for a company that wants to be known for social connections and good news.”
Could 84% of Facebook soon fall into the hands of a web designer (later wood pellet distributor) called Paul Ceglia? It’s unlikely, but to prevent it, Facebook will have to disprove Ceglia’s claims in court.
According to the lawsuit (embedded below), filed in the Supreme Court in New York’s Allegany County last month, Paul Ceglia signed a contract with Facebook in April 2003 to design and develop thefacebook.com (Facebook’s original name).
Ceglia claims that, according to the contract, he was to be given a $1,000 fee and a 50% stake in Facebook for services rendered, with a further 1% stake for each day until the site was finished, which was on February 4, 2004. Add it all up, and Ceglia claims he should be the owner of 84% of Facebook.
The terms of the contract are weird, and the timing (more than six years after the contract was signed) of the lawsuit is suspicious at best, but the story gets even weirder from there, as Ceglia was sued last year for failing to deliver wood pellets to customers, with damages to the tune of $200,000.
We don’t see Ceglia winning this, but it already caused some problems for Facebook; the court has issued a temporary restraining order, barring founder Mark Zuckerberg and Facebook from transferring any assets. Facebook asked for the case to be transferred to a federal court, and is trying to have it annulled.
Ceglia v. Facebook Motion for Dissolution
Via:Mashable
With Facebook’s ever-changing layout, and the fact that other social sites are encroaching on its real-time update strangle-hold, it’s easy to forget that there are some pretty nifty tricks you can pull using your humble Facebook status.
We’ve pulled together 10 great how-to tips that will help you get the most out of your status update, from official features to apps, Easter eggs, jokes and more.
Perfect for newer Facebook users, or anyone who is looking for a refresher, read on and let us know the ones you like in the comments below.

“Like” buttons are everywhere on Facebook, and they’re everywhere on the web. But what if you want to update your status or share something that your friends can “dislike?” We know, your friends can choose to “comment” on your post, but where’s the fun in that?
The clever Status Magic Facebook app can add a dislike button to any status updates posted via the app. And if you wanted to really mix it up you can actually customize the second emotion to anything, such as “love,” “hate,” “disagree” or even “LOLs.”
Using Facebook’s general privacy settings (find these by hitting “account” on the top right of a Facebook page) you can select whether everyone, just friends or friends of friends can see your status updates. However, there is a way to narrow those options down even further.
You can select specific friend lists to see your status (relevant for work, special interest groups, etc.) or even individual people by name, which is useful for anyone organizing a surprise party.
To take advantage of these options, click the padlock icon just below your “what’s on your mind” box on your wall and a drop down menu should appear. Selecting “customize” will bring up more options such as “make this visible to” and “hide from” with the option to make your selection a default.
While SocialOomph, Sendible and HootSuite offer the same kind of service, the simplest way to schedule Facebook status updates is by using the easy, free Later Bro service.
Just sign in with Facebook Connect, select your time zone, type in what it is you’d like to say, set the calendar and clock to when you’d like to say it, and presto!
This was quite a big deal when it was announced this past September, but from the amount of searches on the topic “how can I make someone’s name go blue in a Facebook status?” it seems it’s not universally known.
To mention someone in a status update just type “@” (a la Twitter) in the status bar and start typing their name as it appears on Facebook. An auto-generated list will then come up with people in your social circle whose name starts with the letters you’ve typed. The feature also works with pages, brands, events and companies.
Hit the name you want, complete the update, click share and the name will become a hyperlink (you won’t see the @ symbol) and will appear in blue text.
Although there are plenty of emoticons that work with Facebook Chat, typing “:)” into Facebook’s status bar will not magically transform into a smiley yellow face. In fact, the only symbol you can create in a Facebook status update through the shortcut keys is a ♥, by typing “<3."
While this won't bother many Facebook users, others more used to punctuating their missives can copy and paste web-happy, universal symbols into the box, as you can see in the screengrab above.
PC users can also access some symbols by hitting “alt” + various number combinations (on a numerical keypad). So, while smileys are yet to hit Facebook statuses, you can annoy or amuse your buddies with symbols right now.
There’s a really fun way to visualize anyone’s status updates (even an entire country’s) as a word cloud. The Status Analyzer 3D app will look at what it is you’ve been chatting about lately and generate a list, and then a pretty, colorful, animated cloud as pictured above.
You can share the results with others on the social networking site by posting it to your friends’ walls or by adding it to your profile.
While you can always change your setting into more sensible alternative languages, the site offers a couple of fun linguistic Easter eggs.
You can chose to have Facebook display upside down English, or, for anyone feeling a little salty, in “pirate.” Pirate essentially turns your status into your “plank,” your attachments into “loot” and instead of “share” it offers the option to “blabber t’ yer mates.”
Sadly, anything you type in the status bar won’t be upside down, or pirate-y. But with the use of some external sites you can achieve the same effect.
TypeUpsideDown.com and UpsideDownText.com are just two examples of sites that can flip your text, while the Talk Like a Pirate Day site can help you with your pirate translations.
If you want to get a glimpse of the thoughts of Facebook users from around the world’s, head over to OpenBook.
Created by three San Fran web developers with a serious privacy message in mind, the site aggregates the status updates of everyone whose privacy levels are set to “everyone.”
You can narrow your searchable results down by gender and keywords to find out what people are saying about a certain topic. Or you can just browse the recent searches.
Have you ever wondered how many times you have updated your status on Facebook? The Facebook app Status Statistics, can tell you this and more.
The app analyzes your updates and gives you a tidy list of how many you’ve written, the average word count and how many times a day you post. In addition, it generates a graph that shows you what time of day or what days of the week you normally update.
Old statuses are also searchable via the app, so you can find that witty retort you made back in November 2009 without having to scroll back through your history.
We have a funny one to end on — a way to play an amusing trick on your Facebook buddies.
This clever link “http://facebook.com/profile.php?=73322363″ looks like it could be a URL for anyone’s Facebook profile, actually takes anyone logged into Facebook to their own profile page.
If you try it out, be sure to remove the link preview that Facebook auto-ads. Have fun, and don’t be too mean…
Before you go freaking out, Facebook's new facial recognition feature isn't there quite yet - your latest photobomb won't result in the victims sending you angry Facebook messages as the service identifies your snarling mug in the background. For now, facial recognition simply means recognizing that a face is present and leaving it at that.
The feature, just added last night, hopes to make the tagging process quicker and simpler, as part of a larger effort on Facebook's part to improve the entire photo uploading, browsing and tagging process.
According to Facebook, more than 100 million photos are uploaded daily - a statistic that looks to rival that of YouTube's 24 hours of video uploaded every minute. In addition to the sheer volume, there is barely a person on the social network that hasn't been part of the photo uploading process, with 99% of the more than 400 million users having uploaded at least one photo. What Facebook's new product manager for photos Sam Odio is trying to point out here in his blog post is that uploading photos is massively popular and in need of some streamlining, likely to the benefit of Facebook's servers.
Odio was the founder of Divvyshot, the company behind the facial recognition technology that was acquired by Facebook two months ago.
For now, facial recognition will identifiy that a face is present in an uploaded photo, asking the user "Whose face is this?" According to Facebook, the feature is in limited testing, so you may not see it yet, but this and more will be coming for all soon. "Stay tuned," Odio writes, "for future posts about other work on browsing, uploading and tagging."
We're hoping this does help to clearly tag photos, rather than ending up with names popping up between two people when you mouse over their rubbing elbows.
While others, such as Endgadget's Tim Stevens, lament that the facial recognition won't go as far as saying who's face the software is seeing, we have to say we're glad Facebook hasn't taken this leap. And surely, when they do, we'll see a privacy setting for whether or not we want our face to be identified on any and every photo uploaded to its service, right?
Facebook just announced the availability of a new feature for users creating accounts on the social network: Suggested Interests. Facebook will now recommend that new users sign up for updates from ("Like") publishers with high reader engagement and subscribed-to by people demographically similar to themselves. That's a unique combination of factors that only Facebook could offer.
If this intersection of 3 key social software trends is someday exposed more fully to all 500 million Facebook users and more - the Facebook vs. Google battle could become a fight between Recommendation and Search. Facebook recommendations are in the sidebar for most users today, but they are so powerful that it's worth betting they'll be center stage in the future.
User demographics, audience engagement metrics and syndicated feed subscription are each data plays that can change the way software intersects with users. Put them all together and there may never have been a platform that knew so much about people, monitored publisher effectiveness so closely and made subscription so easy for such an incredible number of people.
What other website do people tell as much about themselves as Facebook? What other website do people connect as directly with people they know in the physical, off-line world? Facebook's ability to recommend friends that you actually know when you create an account, based only on your email address, is pretty jaw dropping in and of itself. Facebook says the page recommendation is based on users similar to yourself, but these recommendations are surfaced before you fill out your profile information. Facebook is using some seriously magical secret sauce to figure out who your friends might be, then what you might like based on your shared demographics, before asking you anything more than your email, name and age. That's pretty amazing. Presumably they are pinging 3rd party email databases - but that would be an interesting story to dig into!
All these personal details and connections can be cross referenced to create a rich picture of who you are and what you might like. There have been a lot of behind-the-scenes user tracking and profiling technologies developed over recent years - but what can come close to a system people opt-into and tell all about themselves?
Likewise, Facebook has for years been paying very close attention to the click-through, commenting and update-hiding rates of publishers on its platform. If your application gets a good response from users, for example, it's allowed to push more updates out over time. If relatively few people click on your links, then applications see their rate of allowed updates lowered.
Organizations, "brands" and other publishers with Fan Pages that people subscribe to ("Like") have their click-through rates tracked similarly. On the surface at least, it's a pretty straight-forward relationship between user demographics, publishers you're most likely to be interested in and who get a lot of engagement from their current subscribers.
The end result is subscribers for publishers on the Facebook platform and subscriptions for users. RSS never caught on with the mainstream, but Facebook updates have. Subscription to syndicated updates from a potentially infinite variety of niche publishers has long been one of the dreams of the internet. This represents an important upgrade from Facebook's introduction of about 100 suggested Pages to Like in February.
This is just the beginning. Above, today's new prompt for an existing account to fill out interest fields - years after account creation.
That Facebook says these recommendations cannot be purchased and are entirely algorithmic is very important. That's an important nod towards the democratizing nature of the system. Another would be if the algorithm privileged some relevant and high-quality but long tail publishers - not just what's popular and successful among similar people. It's hard to believe there won't be some paid option some time in the future.
Recommendation-geeks have argued that recommendation may someday become bigger, more important and more lucrative than search. Recommendation is like a smarter, pre-emptive search before you even thought to search for anything. The richness of the data that this is based on inside Facebook is truly incredible. This could be how the battle between Facebook and Google plays out: as Recommendation vs. Search. User demographics vs. search personalization. Publisher engagement vs. Pagerank. Now what does Google have to offer against Facebook's key feature - the Newsfeed people opt-in to get subscriptions (and ads, basically) pushed in front of them, side by side with baby pictures and friend updates, into the indefinite future?
It's too bad this had to happen under a proprietary platform with privacy problems. These subscriptions people sign up for were turned irretrievably public in the Great Privacy Implosion of last December. The idea of irretrievably public subscriptions is comparable to a requirement that your library book check-out history be printed on paper and nailed to the front door of your house. It's crazy and anti-social. Then, at the last F8 Facebook developers' conference, the company changed this policy and allowed users to make their subscriptions private - though they still default to being public.
None the less, I'm not sure there's ever been a platform in history that knew so much about people, monitored publisher effectiveness so closely and made subscription so easy for so many people.
Sharing too much on social networks has led to an overabundance of evidence in divorce cases.
The American Academy of Matrimonial Lawyers says 81% of its members have used or faced evidence from Facebook, MySpace, Twitter and other social networking sites, including YouTube and LinkedIn, over the last five years.
"Oh, I've had some fun ones," said Linda Lea Viken, president-elect of the 1,600-member group. "It's very, very common in my new cases."
Facebook is the unrivaled leader for turning virtual reality into real-life divorce drama, Viken said. Sixty-six percent of the lawyers surveyed cited Facebook indiscretions as the source of online evidence, she said. MySpace followed with 15%, followed by Twitter at 5%.
About one in five adults uses Facebook for flirting, according to a 2008 report by the Pew Internet and American Life Project.
But it's not just kissy pictures with the manstress or mistress that show up as evidence. Think of Dad forcing son to de-friend mom, bolstering her alienation of affection claim against him.
"This sort of evidence has gone from nothing to a large percentage of my cases coming in, and it's pretty darn easy," Viken said. "It's like, 'Are you kidding me?'"
Neither Viken, in Rapid City, S.D., nor other divorce attorneys would break the attorney-client privilege by revealing the identities of clients, but they spoke in broad terms about some of the goofs they've encountered:
• Husband goes on Match.com and declares his single, childless status while seeking primary custody of said nonexistent children.
• Father seeks custody of the kids, claiming (among other things) that his ex-wife never attends the events of their young ones. Subpoenaed evidence from the gaming site World of Warcraft tracks her there with her boyfriend at the precise time she was supposed to be out with the children. Mom loves Facebook's Farmville, too, at all the wrong times.
• Mom denies in court that she smokes marijuana but posts partying, pot-smoking photos of herself on Facebook.
The disconnect between real life and online is hardly unique to partners de-coupling in the United States.
A DIY divorce site in the United Kingdom, Divorce-Online, reported the word "Facebook" appeared late last year in about one in five of the petitions it was handling. (The company's caseload now amounts to about 7,000.)
Divorce attorneys Ken and Leslie Matthews, a husband and wife team in Denver, Colo., don't see quite as many online gems. They estimated 1 in 10 of their cases involves such evidence, compared to a rare case or no cases at all in each of the last three years.
Regardless, it's powerful evidence to plunk down before a judge, they said.
"You're finding information that you just never get in the normal discovery process — ever," Leslie Matthews said. "People are just blabbing things all over Facebook. People don't yet quite connect what they're saying in their divorce cases is completely different from what they're saying on Facebook. It doesn't even occur to them that they'd be found out."
Social networks are also ripe for divorce-related hate and smear campaigns among battling spousal camps, sometimes spawning legal cases of their own.
"It's all pretty good evidence," Viken said. "You can't really fake a page off of Facebook. The judges don't really have any problems letting it in."
The attorneys offer these tips for making sure your out-loud personal life online doesn't wind up in divorce court:
What you say can and will be held against you
If you plan on lying under oath, don't load up social networks with evidence to the contrary.
"We tell our clients when they come in, 'I want to see your Facebook page. I want you to remember that the judge can read that stuff so never write anything you don't want the judge to hear,'" Viken said.
Beware of your frenemies
Going through a divorce is about as emotional as it gets for many couples. The desire to talk trash is great, but so is the pull for friends to take sides.
"They think these people can help get them through it," said Marlene Eskind Moses, a family law expert in Nashville, and current president of the elite academy of divorce attorneys. "It's the worst possible time to share your feelings online."
A picture may be worth big bucks
Grown-ups on a good day should know better than to post boozy, carousing or sexually explicit photos of themselves online, but in the middle of a contentious divorce?
Ken Matthews recalls photos of a client's partially naked estranged wife alongside pictures of their kids on Facebook.
"He was hearing bizarre stories from his kids. Guys around the house all the time. Men running in and out. And there were these pictures," Matthews said.
Privacy, privacy, privacy
They're called privacy settings for a reason. Find them. Get to know them. Use them. Keep up when Facebook decides to change them.
Viken tells a familiar story: A client accused her spouse of adultery and he denied it in court.
"The guy testified he didn't have a relationship with this woman. They were just friends. The girlfriend hadn't put security on her page and there they were. 'Gee judge, who lied to you?'"