Filed under: google

Google Plus Invites

For those of you that have not heard of or recieved and invite to google+ you've been missing out on a refreshing new service by out favorite friendly neighborhood search giant. It's not a "facebook killer" (yet) but it's full of great content and offers a refreshing take on some old features and some exciting new ones. My personal invite link is below for any that would like to take G+ for a spin. 

Google-plus-icon

 

"Circles" groups your friends together

 

Google Circles are groups of friends you organize by topic: Friends, Family, College Buddies, Roommates, etc.

 

From your Circles page you drag and drop your contacts into each of these groups, which makes it easier to share what you want with them.

 

Sparks helps you find interesting content based on interest

Sparks is like Google Reader, except it brings content to you automatically based on your interests. Each topic (tech, kitties, whatever) will get its own "Spark" page and provide links to related articles, videos, photos, etc.

 

Hangouts lets you video chat with all your buddies

Hangouts are virtual rooms where you can video chat with people in your circles. For example, if you're not busy, you can start a talk with your pals.

 

So, basically, it's video chat but with up to 10 people. So far.

 

Huddles is a new group messaging app

Huddles is group messaging for people within your Circles. The mobile app lets you send messages from your phone. Select your group, and everyone can chat with each other.

 

 

Instant Upload shares your mobile photos

This one's simple. When you snap a photo on your Android phone, it's automatically uploaded to Google+. (you can easily disable this)

 

 

How do you get to Google+?

G

So how do you access Google+? You know that handy toolbar at the top of your screen when you're logged into Google? That's changing.

 

Soon, it will turn into a transparent gray bar with a "+You" button that will be your portal to all the features we just mentioned.

 

 

Google+ for Android will let you do all of this from your phone

 

Google+ is on Android too. Once you receive your Google+ invite, you can download the app here. It includes a Twitter-like "stream" of updates from your friends.

 

How do you get it?

Google+ is invite-only right now. You can visit the Google+ home page to request one.

 

Eventually, everyone with a Google account will be phased in to the program. Until then here's my personal invite link, enjoy.

 

 

Google are Pussies

I love Google Maps. Like Google Search. Use Gmail.

But, increasingly, I've grown nervous about the vast scope Google has over the Internet. Users have virtually no place on the world wide web, no safe haven, no single moment, from Google's reach.

They are a for-profit megacorp that holds more information about me, my family, and you and your family than any government -- and they sell that information, every second of every day to the highest bidder.

They have typically between 75%-99% of the search market in countries around the world and doctor results to put selected results, typically the ones that most directly benefit Google, up at the top. While spending millions and millions of dollars lobbying governments around the world to shield them from monopoly laws, content and publishing laws, privacy laws, no-track regulations and more.

I am disgusted by Google and the way they seek to equalize all content. All content is not equal, this is a intellectual fallacy. Or, possibly, an anti-intellectual one. Google compounds this by taking all content they can access, and scrapes what they can't, and then wraps their ads around it -- to make money off everyone else's content. Don't like it? Just have Google bypass you. Of course, screen scraping proves they won't bypass you if they really want your content. If they don't want it -- meaning, can't make any real money off it -- they're more than happy to use their monopoly power to make you invisible. Sort of like if the government didn't like what you've been saying about them and decides not to give your business a postal address.

I also have come to dislike much of Google because they very quickly went from big company that sells my personal information to strangers, which makes me nervous, to a company that innovates at nothing yet spends *billions* of dollars from one business to enter new markets and destroy existing businesses. 

  • Yelp gets popular? Copy their info, shove Yelp to the bottom of the page and put Google Places and reviews at the top.
  • Groupon won't sell? Spend billions from other businesses to destroy them.
  • Twitter and Facebook innovate on search? Take their content, whine when they try and stop you then spend billions to prevent their growth and hopefully destroy them.
  • Apple working on a touchscreen smartphone? Spend billions from another business and copy everything you can, down to swipes and apps.
  • Need a smartphone operating system with Java. Take Java and use it for your own ends. 
  • Need a location mapping technology and Skyhook won't sell? Spend billions from your monopoly profits and strongarm your partners and drive Skyhook out of business.
  • Buy up the big travel search sites.
  • Claim you are open source but share nothing related to what your business claims to be about -- search, and nothing related to how you make your money -- advertising
  • Claim you are open and standards based but control who gets access to your smartphone operating system
  • Like all rich monopolists, they spend millions hiring high priced lobbyists and public relations teams inside the Beltway -- for their direct benefit

The list goes on...

But I cover the smartphone wars. What has Google achieved by spending billions and billions of dollars from its old monopoly business into the smartphone business?

Their Android platform has quickly garnered right at 50% of the global market share for all new smartphone sales. In the US, Google Android has a 40% marketshare already. Not bad.

Android, you remember, being the smartphone platform Google purchased, spent billions on, gave away -- to destroy others, including those who innovate -- and cut deals with giant carriers to ensure a *non neutral* Internet to benefit..the users? Come on. To benefit Google, obviously.

Which begs the question:

If you have a monopoly business and generate monopoly profits and take those monopoly profits to another industry and *gave away* what your competitors (must) charge for, which led you to quickly capture the *dominant* maret share, would you...

...whine like a bitch?

Because Google does. And has. Just today:

I have worked in the tech sector for over two decades. Microsoft and Apple have always been at each other’s throats, so when they get into bed together you have to start wondering what's going on. Here is what’s happening:

Android is on fire. More than 550,000 Android devices are activated every day, through a network of 39 manufacturers and 231 carriers. Android and other platforms are competing hard against each other, and that’s yielding cool new devices and amazing mobile apps for consumers. 

But Android’s success has yielded something else: a hostile, organized campaign against Android by Microsoft, Oracle, Apple and other companies, waged through bogus patents.

They’re doing this by banding together to acquire Novell’s old patents (the “CPTN” group including Microsoft and Apple) and Nortel’s old patents (the “Rockstar” group including Microsoft and Apple), to make sure Google didn’t get them; seeking $15 licensing fees for every Android device; attempting to make it more expensive for phone manufacturers to license Android (which we provide free of charge) than Windows Phone 7; and even suingBarnes & Noble, HTC, Motorola, and Samsung. Patents were meant to encourage innovation, but lately they are being used as a weapon to stop it.

A smartphone might involve as many as 250,000 (largely questionable) patent claims, and our competitors want to impose a “tax” for these dubious patents that makes Android devices more expensive for consumers. They want to make it harder for manufacturers to sell Android devices. Instead of competing by building new features or devices, they are fighting through litigation.

This anti-competitive strategy is also escalating the cost of patents way beyond what they’re really worth. The winning $4.5 billion for Nortel’s patent portfolio was nearly five times larger than the pre-auction estimate of $1 billion. Fortunately, the law frowns on the accumulation of dubious patents for anti-competitive means — which means these deals are likely to draw regulatory scrutiny, and this patent bubble will pop.

We’re not naive; technology is a tough and ever-changing industry and we work very hard to stay focused on our own business and make better products. But in this instance we thought it was important to speak out and make it clear that we’re determined to preserve Android as a competitive choice for consumers, by stopping those who are trying to strangle it.

We’re looking intensely at a number of ways to do that. We’re encouraged that the Department of Justice forced the group I mentioned earlier to license the former Novell patents on fair terms, and that it’s looking into whether Microsoft and Apple acquired the Nortel patents for anti-competitive means. We’re also looking at other ways to reduce the anti-competitive threats against Android by strengthening our own patent portfolio. Unless we act, consumers could face rising costs for Android devices — and fewer choices for their next phone. 

David Drummond, you are a pussy.

Larry, Sergey, you are pussies.

And I know why you're such pussies. I know why you have monopoly profits in one business, use them to *destroy* other businesses, dominate the newest business (smartphones) and still whine like little whiny bitches.

Because Larry and Sergey, unlike Ballmer, Jobs, Gates and so many other tech rock stars -- who had to fight battles, win wars and hack their way through to a new world -- you went from high school to college to PhD to billionaire to multi billionaire.

You are pussies because, no matter how smart you are, which is no smarter than Bill Gates, you believe you have *earned* and *worked* to get to a point where Google is one of the richest companies in the world and you are among the richest people in the world.

Yes, you created the best search engine -- for the time. And a method to monetize searches fell into your lap.

And for 20 years your biggest problem is where to put the cubes for the new employees this week. 

You have deluded yourself into thinking you have earned a level of success where having billions and billions and being able to use those billions to always get what you want, whether through buying up or destroying is your *right*. Probably why Google hasn't innovated a single fucking thing in over a decade.

Everything -- every single fucking thing -- since Bill Clinton has been a copy, a steal, a buy-out -- or a take down.

And now, you pussies, you are in a fight with companies that are equally big, probably better run, and have something you don't: scars, scars from real battles, and you run to the PR teams and the lobbyists and the government and cry: no fair. 

Patents bad. We want! Give us!

Tell me, pussies. Which of the Oracle and Microsoft and Apple patents are "bogus"? You say it above. BOGUS PATENTS...Oracle, Apple, Microsoft. 

Which ones? Don't be a pussy. Tell us. Which ones are bogus?

And while you're at it, tell us which patents are not bogus? Any? Do you believe in intellectual property? Property ownership? Or is it all there for Google's taking?

While Apple and Microsoft and Nokia and Nortel and Blackberry and IBM and many others were actually *innovating* in smartphones and mobile technologies for over a decade you were busy making monopoly profits in a different market. Now you want into the big global smartphone market. And essentially want *all* the intellectual property of these companies to be effectively voided.

So you can continue to use your monopoly profits in a different business to kill off all the companies -- all the innovators -- and reap monopoly profits in this new business.

Pussies.

No, wait. Tell you what: release the Google algorithms, release your source code, open up Android -- for real, along with Gmail and Maps and Voice Search and everything you've built into it. Put the Google advertising code into public escrow.

As a sign of good faith. To show that intellectual property shouldn't be used "as a weapon".

And then completely abandon Android. And Google Docs. And Gmail. After all, you claim today that all you want is "to stay focused on our own business and make better products."

Fair enough. *All* your money comes from ads on PCs. Via search. That's your business. Not Yelp. Not Groupon. Not Twitter. Not Facebook. Not iPhone and App Market. 

Perhaps if you'd stop copying these others you could actually make better products. And perhaps a return to focus will stop you from being such pussies.

Google has a monopoly in search and derives monopoly profits from this business. Earned or not. Google wants to use its monopoly profits to enter and dominate other lines of business. In smartphones, this strategy is working. Already, 50% global market share. 40% in the US. But to get true monopoly share, true monopoly profits, it has to destroy Apple and Microsoft. That will not be easy, maybe not possible.

But, if Google can get the US government to essentially invalidate patent law, or prevent these companies from accessing patent rights, then Google has a chance. 

This won't happen.

Google has not innovated in a decade. But, they've been in many fights. Against relatively tiny, unarmed combatants. Now when they have a real fight on their hand, they run to the government.

Like pussies.

via brianshall.com

 

Google Plus Extensions and Resources

Google

Notification Count for Google+ - Checks for any unread notifications of your Google Plus every minute, and displays unread notification count on your browser extension toolbar.

move2picasa - is a web application that helps you export all your facebook albums to picasa and share with your google+ circle in just two clicks.

G+me - Collapses the Google+ stream while keeping live updates: hides comments, collapses posts, etc.

Gclient - allows you to easily access your Google+ account right from your Windows system tray.

Google+Tweet - A full featured twitter client for Google+! View your timeline, url shortening, photo sharing and more...!

 Surplus - will bring Google+ Features to your browser sidebar.

+PhotoZoom+Photo Zoom is a simple extension providing fast and simple zooming for photos within your Google+ Stream.

+Everything - this extension adds the Google+ bar to all websites.

GTools+GTools+ add many useful features for Google+ services. You can : stick the google bar, translate posts, customize notification color, change the google chat place, add notification for Gmail and Reader and more.

GPHangouts provides a similar function by listing all the public Google+ Hangouts, but you have create hangout on Google+ separately, then add the URL of the hangout to GPHangouts. With PlusRoulette, you can actually create a Google+ hangout through the site’s interface.

Liquid+Adds columns to your Google+ screen just give a magazine view in a style.

-1 Minus OneBy installing the tiny extension named -1 Minus One, you can easily add a dislike button to G+.

Google+ Theme - Add a google+ theme to your page.

facebook+this extension will display the Facebook news feed as a Google+ stream, so you will not miss any update from your friends on Facebook.

Reddi+ OrangeredSimple extension that replaces the default notification icon in the Google+ bar with a reddit orangered envelope.

Gplus Lite - Google plus lite helps you to access google's new social networking google plus in lite mode. Its really easy to use this lite version.

Comment Toggle - +Comment Toggle hides any comments to posts within your Stream and makes them available if and when you actually want to see them.

Start G+ - Automatically post to Facebook and Twitter whenever you share something on Google Plus.

Usability Boost - This extension will help you visualize the flow of information on Google Plus.

Replies and More - Adds extra functionality to google +

PlusRoulette - Instantly join google hangouts now.

Helper+ - Get desktop notifications on new posts.

G+ Extended - Adds much needed shortcuts to google+

Facebook+ - Adds facebook "like" button to google+

Color+ - Change the color of the google + bar. 

G+ Count - checks for unread notifications every minute.

++This extension extracts the Google+ profiles of the people whose names appear on the page you visit.

Tweets +1 - Adds google+ button to twitter.

Facebook Friend Importer - Get your data out of facebook and into google+

G+Me - extension that enhances the Google+ web app to make it much easier to process a large stream of incoming posts and comments and to unlock the potential of Google+’s real-time updates.

Beautify G+ - Adds features missing in Google+

G+ Search - Makes searching your stream easy.

How To Use Google+

Create Your Circles

Imagine the ability to break down Facebook into its various constituent parts and keep them separate from each other as opposed to one giant feed. That is what Google has done with Plus. There is one main stream where all your friends updates show up then the option to see updates from only certain groups like "Work," "Friends" or "Family." This is the essence of Circles.

From the initial interface, you will see four buttons - Home, Photos, Profile and Circles.

Go_To_Circles.jpg

The first thing you are going to want to do is set up your circles. Click on the tab and it will bring you to a interface where all of your contacts in Gmail (not just Gmail addresses, but all of your contacts) are listed in a panel on top of the screen. Below is a panel that has your various circles. To add a contact to a circle, drag from the top of the list to the appropriate group. Contacts can be added to multiple circles.

Google_Plus_Circle_Drag.jpg

One of the initial problems I had from the circles interface was that I added a couple of "Friends" into my "Work" circle and could not figure out how to get them out. You can do this from the user streams by hovering over the person's name and hovering over "Add to circles" and clicking the appropriate boxes. Yet, from the circles interface, that was not readily apparent. To take people out of a circle, hover above the circle, grab their icon and drag it back into the people plane.

One of the great differentiators between Twitter and Facebook is the "unbalanced" or "balanced" follow. Facebook was initially a two-way follow paradigm - I friend you, you friend me and we see each other's updates. This has been changed with the ability to "like" groups, brands and pages without them following you back. Twitter has always been a one-way follow - I follow you and you do not necessarily have to follow me back.

This line has been blurred in circles. If a person is in your contacts, they can be added to a circle and will get a notification that has happend (but not what circle they have actually been added to). There is also a "follow" circle. Just like Twitter, you can follow people and see their updates without them having to follow you back. As your circles evolve this could allow to track different interests, like Twitter lists.

Google_Plus_Circle_Add.jpg

The Stream and "Bumping"

Once you have set up your circles, go back to the Home screen to see the results. Below the profile picture you will see the choices of stream. You can view your entire stream at once (à la Facebook) or by particular circle.

Google_Plus_Main.jpg

There are two other options below your circles - Incoming and Notifications. Clicking incoming will bring you to messages that have been sent by people outside of your circles. Notifications will show you when people in your circles have commented on something you have posted, or something you have commented on.

Below the circles and notifications there is a tab dubbed "Sparks." More on that below.

One of the killer features of Gmail, or any Google product, is Chat. It has made its way into Plus and sits in the familiar left-hand, bottom-right portion of the screen that it is found in Gmail. Users with a lot of Circle and Chat contacts will like the ability to enable chat for particular groups. Want to surface friends and family but not acquaintances? Plus will let you do that.

If you are using Plus in a Chrome browser, desktop notifications do not pop up when someone sends you a message like it would in Gmail.

Posting a status update in Plus is not like sending a Tweet or updating Facebook. The core functions of an update are present - photos, links, video and location - but when you hit "share" it doesn't automatically post your message to everybody in your circles. You have the option to decide which circles your update is posted to, from individual groups to all circles, to extended circles, or just a single person.

Google_Plus_Chat_Circles.jpg

An interesting feature in the user stream is that conversations will surface back to the top of the feed when subsequent comments are made on a thread. This, according to Google developer Jean-Baptiste Queru, is called "bumping." Google Buzz has this same capability and it was also a feature of FriendFeed.

Photos

Photos in Plus are relatively self-explanatory. Users can update photos from their computers or from their phones, see photos that people in their circles have uploaded. With the Android app, there is a way to upload any photo that you take with your phone straight to Plus, an interesting if slightly disconcerting feature.

When you add a photo, it will prompt you to create an album. Once that album is created it will ask which of your circles you would like to share it with. This is a prime differentiator from Facebook where all of your photos are visible to all of your friends by default (you can change who can view certain photos in Facebook preferences). You can also pick an individual to share photos with instead of an entire circle.

Photo uploading is easy within Plus. Just like adding a picture or an attachment to a Gmail document, you can drag-and-drop from your desktop or click the on the upload button and browse your computer for pictures.

Google_Plus_Photo_Drag.jpg

Users can also add photos by posting them in status updates or by uploading them through the Profile tab.

Profile

If you use any Google products and have a Google account, you have a Google Profile. Profiles are unknown to most of the Internet because, until now, it was relatively useless to anyone but Google.

Your Google Profile is now the hub of you Plus experience, the backbone that everything else is built upon. There are six tabs in your profile page - posts, about, photos, videos, +1s and Buzz.

Google_Profile_Dan_Plus.jpg

A significant change to your profile page is that there is now a location where your +1s live. Until now, when you clicked +1 on content on the Web, nothing happened. The information was sent to Google and integrated into some type of esoteric search algorithm. Users can now see what people have +1ed through their Google Profile. Unlike the Facebook share/like/recommend buttons, it does not go straight into your stream but rather to the profile page.

Sparks and Hangouts

Hangouts is a new feature rolled out with Plus. Essentially it is an area where your circles or a select group of friends can video chat all on one screen. To start a Hangout, go to the "Welcome" button in the home tab. It will prompt you to start a hangout and invite individuals or entire circles. Up to 10 people can be in a hangout at once and it will be seen in that circle or users' stream.

Plus_Hangouts.jpg

Sparks is the part of Plus where you can find content on the Web that you are interested in. In the "Field Trial" version of Plus, it looks like Sparks is a randomized version of content and news generated through Google News. Sparks can be a dashboard for things you are interested in on the Web. When you do a search in Sparks, it will predict what you are searching for with a drop down menu (like old Google search, not quite like Google Instant). You can pin particular topics you search for to the Sparks dashboard for quick access.

You can share articles found in Sparks with a share button on the bottom of every article that surfaces in a search. Like everything else in Plus, it can be shared with a specific person, circle, group of circles or the general public.

For more information, check the videos that Google made explaining Plus and all of its aspects -- Circles, Hangouts and Sparks.

 

HOW TO: Land a Job at Google


Google is having a big hiring year — its biggest ever, in fact.

This week we spoke with Bryan Power, a people operations manager at Google, for advice on getting hired by the tech giant.

Power oversees sales hiring in the North and South America regions. Previously, he led recruiting for the product management and engineering groups, giving him familiarity with hiring practices in multiple areas of the company.


Paint a Picture, Concisely


Power suggests job seekers — at Google and elsewhere — begin by presenting a picture of what they’ve done in their careers as concisely and precisely as possible. Every word on your resume or profile should count, he says, and job applicants need to understand the difference between responsibilities and accomplishments.

Too often Power receives resumes that describe their previous roles, but don’t talk about what they did in those roles that would distinguish them from the 10,000 other people in a similar role. Be precise, he says. If you were in a sales management position, don’t just say you led the sales team, talk about the amount of revenue you brought in, or the specific degree to which you surpassed your sales quota.

“Too often [applicants] leave out the numbers because they’re worried they are too low, but without those specifics you don’t stand out; you look like everyone else,” he explains.

“There’s also a temptation to be exhaustive when you put your resume together, but a resume that is really tightly written and represents your big accomplishments stands out more than an encyclopedia of everything you have ever done. Be judicious about what you put on there,” he advises.


Talents, Not Skill Sets


Unlike many other companies, Google is more focused on hiring for talent rather than focusing on specific skill sets, Power says.

“Google knows the world changes quickly and we need people who can adapt and take on different challenges,” he adds. “A lot has changed in the last five years, and the next five years will [change] too. We need people who can adapt and take on different challenges.”

Consequently, Google’s recruiters don’t just look at career achievements; they also are keen to know what applicants are accomplishing at school and outside of work. “We’re really looking for people who can make a big impact and do interesting things,” Power says.

When asked if there was a type of person who didn’t fit in at Google, Power noted that applicants who are more concerned with their titles and the number of people they will manage — in essence, those who more concerned with what Google can do for them, rather than what they can do for Google — did not fare as well as those who are interested in the challenges the company is facing and how they can help.

“Google is a very cross-functional, collaborative company. [Those who are concerned with] the territory they are going to own and manage has at times been a signal that they are not going to fit,” Power says. “We’re looking for people who are attracted to the long-term mission at Google, not a stepping stone to the next level in their careers,” he adds.


The Interview


Google’s interviewing process begins with a phone interview, sometimes stretching into several phone calls. Successful candidates are then invited on-site for a set of interviews with four to five members of the group they’re applying for.

Google’s interviewing style is different from most other companies, in which applicants come in and expound upon their resume and experience. That’s part of the interview process at Google, Power says, but applicants should expect to have a more open dialogue about the company and its future, and to engage in intellectual debates that will illustrate their problem-solving abilities.

“Some people [leave the interview] feeling like they’ve had a 45-minute conversation about where the Internet world is going, which feels different when you’re used to coming in and showing yourself,” Power explains.

There’s no standard dress code for interviews. “I’ve seen people come in in board shorts and a T-shirt and blow [us] away with their intellect, and I’ve seen people dressed to the nines who were unprepared,” Power recalls. “If you come in, be prepared and dress however you feel comfortable.”

If a job application is unsuccessful, Power suggests candidates continue to build relationships with recruiters.

“Sometimes you might be in a conversation about a role and it doesn’t work out, but things are dynamic, and six or 12 months from now things might shift so that you’re a match,” Power says. “You’re in a better position if you maintain that relationship instead of moving on from that opportunity. [Plus] recruiters are highly networked people, and recruiters know recruiters at other companies. Building that relationship could never hurt.”


Further Resources


To learn more about Google’s culture and available positions, and to submit an application, see google.com/jobs. You can also follow @googlejobs on Twitter to learn about new positions and engage in live chats with recruiters and other employees.

Facebook’s Plan To Plant Anti-Google Stories in the Press

via:mashable

Facebook has admitted hiring a PR firm to raise concerns about Google’s privacy practices. The campaign backfired though when an agent from the firm was caught trying to “help” a prominent blogger write a critical piece on one of Google’s services, according to The Daily Beast.

The PR firm is Burson-Marsteller. The blogger is Chris Soghoian. A Burson agent approached him to write a piece on Google’s Social Circle, a network of social connections that Google uses to deliver relevant search results. The Burson rep even offered to help write the piece and approached other news organizations, including USA Today, with similar offers.

Soghoian declined and instead decided to publish some of the emails from Burson. (They’re available here.) In one email, the Burson rep directly attacks Google, saying, “Google, as you know, has a well-known history of infringing on the privacy rights of America’s Internet users. Not a year has gone by since the founding of the company where it has not been the focus of front-page news detailing its zealous approach to gathering information -– in many cases private and identifiable information — about online users.”

The email goes on to describe Google’s service as the “latest tool designed to scrape private data and build deeply personal dossiers on millions of users –- in a direct and flagrant violation of its agreement with the FTC.”

When Soghoian asked who was paying for this campaign, the Burson representative refused to name the firm’s client. A Facebook representative confirmed to The Daily Beast‘s Dan Lyons that the company hired Burson for two reasons: “First, because it believes Google is doing some things in social networking that raise privacy concerns; second, and perhaps more important, because Facebook resents Google’s attempts to use Facebook data in its own social-networking service.”

It’s one thing to publicly voice your concern about another company’s privacy practices — Microsoft, Google and Facebook have been throwing jabs at each other for some time now — but hiring a PR agent to try to influence bloggers to write negative press about a competitor — that’s a PR catastrophe of the highest degree.

 

Spain Asks Google for the Right To Be Forgotten

By Dan Rowinski

 

google logo 150.pngDo you have an embarrassing moment in your past? Did it turn out to be newsworthy? There is a good chance it made it to the Internet and now is forever searchable by Google and the other search engines.

Google is being hit with a "Right To Forget" lawsuit in Spain as the country's Data Protection Agency has ordered the Web giant to take down search links on 90 people. According to The Associated Press, Google is fighting five of those lawsuits in Spain's National Court and in January refused Spain's request on all 90 of the claims.

Almost everybody has something on the Internet that they would rather people not see. For example, I would love if a message board post I did in the band No Doubt's forum when I was a teenager could be stricken from the record. No such luck. Search technology has lowered the bar for obtaining information on people on the Internet. In the Spain suit, the AP gives the example of a plastic surgeon, Hugo Guidotti, where the first search result is an example of his work but the second is of a lawsuit from 1991 accusing him of surgery that went bad (Guidotti was acquitted).

No Doubt Penpal Final.jpg

The European Union has introduced legislation to protect Internet users' data online that would also allow for the right to be forgotten, according The Telegraph.

In the EU law, individuals would have to opt-in for companies to use their data. That could mean companies like Google could not use their information in search results unless permission is expressly given. The United States has introduced legislation recently that would follow the EU lead in privacy such as the National Strategy for Trusted Identities in CyberSpace and the Commercial Data Bill Of Rights.

Google has argued that erasing personal search results would compromise the integrity and objectivity of its search results. The point is fair. There are historical influences to be considered when talking about search results.

For instance, a lot of American history scholars use old broadsides, pamphlets, published letters and news articles to decipher and uncover pertinent historical data that helps us better understand our history. In the current era of technology the equivalent of such data are searchable news records, blog posts, tweets and more. In many ways, Google is the first line of historical preservation.

On the other hand, search can be skewed and manipulated by parties with an agenda. For instance, during the recent 2010 mid-term elections political activists used SEO tactics to raise the search rankings of embarrassing articles of political opponents. Businesses have used similar tactics when a competitor makes a gaffe, a sort of proxy war marketing technique. Granted, politicians and businesses are not private citizens but the same power for abuse still exists.

Let’s Calm Down On The Google-ITA Deal

written by Daniel A. Crane, who is Professor of Law at the University of Michigan Law School. He is an expert in antitrust law.

Google’s proposed acquisition of ITA Software, which provides a management system for airfare pricing and shopping services, has become ground zero for the burgeoning coalition of interests intent on stopping Google’s perceived dominance in Internet search. The Justice Department is reviewing the deal and is reportedly preparing to block it if Google does not agree to substantial concessions. Meanwhile, an anti-Google coalition has made stopping the acquisition its Maginot line. The “FairSearch” coalition, consisting of a host of anti-Google forces including Microsoft, TripAdvisor, Expedia, Kayak, and Hotwire, presents the ITA deal as Exhibit A on its website, warning that the deal will bring “consumers higher prices and less choice in travel.”

These claims are overblown. Google’s competitors naturally fear Google’s emergence as a formidable rival in travel search, but that is hardly a reason to block the transaction. Indeed, it’s a reason to approve the deal. The most likely scenario is that Google’s acquisition of ITA would allow Google a quick and efficient entry point into travel search that would expand consumer options and increase rather than decrease competition.

Fairsearch has not articulated a clear and economically supported argument as to how the acquisition would harm competition, but two likely arguments spring to mind. The first is that by acquiring the software “backbone” powering travel search, Google will be able to squeeze out its rivals over time. Google could ostensibly do this by refusing to license ITA’s QPX product to travel search sites or by refusing to give them access on terms as favorable as Google’s own search site receives.

While there are a number of theoretical arguments suggesting that Google would not have an incentive to do that, the most compelling argument is factual. ITA does not power most of the major travel sites. Out of the top five travel search sites, only Orbitz uses QPX. Expedia uses its own proprietary software, Priceline uses the E-Pricing system (owned by Travelport), and Travelocity and Yahoo use ATSE (owned by Travelocity). It’s hard to argue that QPX is the crown jewel asset of travel search when only one of the five major players currently uses it.

The second possible argument is that Google will use its dominance in travel search to steer consumers to its new travel search site. Under this scenario, when a consumer trustingly enters travel-related search terms into Google (say, “New York to Rome”), Google will steer the consumer to the Google travel site and blacklist rival sites.

It’s plausible that Google will favor its own service in search hits, but it seems farfetched that such a move would lead Google to monopolize travel search. Only a small percentage of the traffic into travel sites, ranging from 4% for Bing Travel to 12% for Expedia, comes from Google. Consumers are accessing travel search sites from many different origins and it seems unlikely that Google could take over travel search by steering consumers from Google to its own travel site.

More generally, the argument that Google should be prohibited from integrating vertically goes well beyond blocking the ITA deal. If the problem is that by vertically integrating Google might favor its own services, then Google should not be allowed to vertically integrate whether by acquisitions or by internal development. If accepted, that argument would set a dangerous precedent for the entire Internet. It would suggest that once a player becomes dominant in one facet of the Internet, it cannot move into adjacent spaces because the Internet’s inherent interconnectedness makes dominance spread easily. Such a principle of economic engineering would freeze innovation and progress on the Internet by forbidding the spread of success.

Google says that it has plans to use ITA to improve the flexibility and quality of travel search. The integration of Google’s search tools and ITA’s interface to airline travel data has a lot of promise. In the absence of a compelling antitrust reason to block the deal, the presumption should be in Google’s favor.

To be sure, antitrust principles have an important role to play in preserving the Internet’s openness. Google is under antitrust scrutiny around the world for a variety of its practices. Whether or not “search neutrality” is a viable and legitimate antitrust principle remains to be seen. In the meantime, there is no compelling reason to hold up the ITA deal.

Google to Launch Groupon Competitor

 

 

 

Google is preparing to launch Google Offers, the search giant’s Groupon competitor, Mashable has learned. One of our sources has sent us a confidential fact sheet straight from the Googleplex about the company’s new group buying service. “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,” the fact sheet says.

Google Offers looks and operates much like Groupon or LivingSocial. Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit (we assume 24 hours). Once enough people have made the purchase, the Google Offer is triggered and users get that all-too-familiar $10 for $20 deal for that Indian restaurant they’ve never tried.

From what we can tell, Google Offers will be powered by Google Checkout. It also includes Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options.

Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.

Google famously tried to buy Groupon for $6 billion just a few months ago in order to bolster its local advertising business. Groupon rejected the offer though and is instead preparing for a $15 billion IPO.

The search giant clearly isn’t giving this market up without a fight, though. With its vast reach, huge resources and brand recognition, it could prove to be a powerful player in the space. We’re going to be watching these developments closely. We’ve reached out to Google for comment.

Below, we’ve embedded the entire fact sheet Google is sending to local businesses:

Update: Google has responded to our inquiry and sent us the following statement:

“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”

Google essentially confirms Google Offers is real. It looks like Google Offers is in the testing phases, though.

Update 2: We’ve also learned that Google will pay out 80% of a business’ revenue share three days after its deal runs. Google will hold the remaining 20% for 60 days to cover refunds before sending the rest.

 

Offers Fact Sheet 

Google Clarifies Their H.264 Stance

Via:techcrunch

Earlier this week, Google wrote a very short post on their relatively small Chromium blog to announce a big change: they were dropping support for the H.264 codec in Chrome. While they may have tried to whisper it, the post resulted in a shitstorm that reached high into the heavens. It seems as if just about everyone weighed in on the decision.

As a result of the fallout, Google decided to follow-up on their three-paragraph post with a ten-paragraph one today more clearly outlining why they’re making the move. It certainly is more clear, and that’s perhaps what makes it even more frustrating.

As Google notes, this is all about the HTML <video> tag. The search giant cites an impasse in figuring out one codec to use for the future of HTML5-based web video. Safari and IE are backing H.264, but Mozilla and Opera refuse to, and had been backing Ogg Theora. So Google dreamed up WebM and got Mozilla and Opera to sign on board. Unfortunately, we’re still at an impasse, because it does not appear that Safari and IE will be doing the same any time soon.

And that’s really the heart of the problem here. Google does a much better job laying out their vision in this post, but it doesn’t change anything. The stark reality is that by pulling out of H.264, Google is ensuring that Flash, and not HTML5, will continue to be the de-facto video standard for years to come.

Why is that? Well let’s take part of Google’s argument:

Remember, Firefox and Opera have never supported H.264 due to its licensing requirements, they both support WebM and Ogg Theora. Therefore, unless publishers and developers using the HTML <video> tag don’t plan to support the large portion of the desktop and mobile web that use these browsers, they will have to support a format other than H.264 anyway.

But that can totally be turned around. Again, IE and Safari don’t support WebM. And IE and Safari are much, much bigger on the desktop and mobile web, respectively than the two browsers Google cites above. So Google is essentially siding with the little guys here instead of the big guys.

And that’s fine, but again, I’m just not clear why they think this move will change anything? It seems as if it’s yet another example of Google setting high goals, but being a bit too sure of their ability to pull it off. This mentality, of course, keeps back-firing. And I would bet it will here too once again.

The downside is that Flash will continue to reign supreme in web video. Google more or less lays out why in the post itself:

H.264 plays an important role in video and the vast majority of the H.264 videos on the web today are viewed in plug-ins such as Flash and Silverlight. These plug-ins are and will continue to be supported in Chrome. Our announcement was only related to the <video> tag, which is part of the emerging HTML platform. While the HTML video platform offers great promise, few sites use it today and therefore few users will be immediately impacted by this change.

I’m afraid we might have to change “immediately” with “ever” in that sentence.

Love it or hate it, Apple’s devices, and particularly their mobile devices, are way too popular to ignore. And if Apple isn’t going to support WebM, we’re either going to have a world were everyone is doing double the work (H.264 and WebM encoding, not to mention hardware support) or where they just do the H.264 support and let Flash be used to play those files on Google devices/Firefox/Opera.

I just don’t see how WebM could ever win this stand-off. And without Google, H.264 can’t either. And so HTML5 video goes nowhere. And we’re stuck with Flash.

Further, the underlying issue with all of this is the H.264 licensing agreements. But Google still has not given a clear answer as to how they know the WebM codec, which came as part of an acquisition, doesn’t infringe on existing patents as well. The closest they’ve come previously is to say they don’t believe it does. That’s not good enough. If WebM did get big enough, a thousand vultures would be out there to sue them. And we may have to find out the hard way.

Google’s argument that while the licensing fees of H.264 would likely be meaningless to their bottom-line, it may harm the next round of video startups, is a good one. But it’s not clear just how true that is. There are just too many unknowns at this point.

But all of that is really besides the point right now, because the larger issue is that by pulling H.264 support, Google is handing the keys of web video’s future right back to Flash. The only way around it that I can see is if they start requiring WebM use for YouTube. If they do that and pull down all the H.264 YouTube content they made in their initial agreement with Apple for the iPhone, Apple might have to yield and support WebM in mobile Safari. But it’s Apple, they’re stubborn, and they may not do it even then. Plus, that would be a fairly non-don’t be evil thing for Google to do.

Originally, Google laid out this move as part of their goal “to enable open innovation”. Today, all they’ve done is clarified that when they say “open innovation” they don’t mean across the board. For example, they’re apparently cool with things like Flash being both ubiquitous and proprietary. And they apparently don’t even mean “open innovation” within HTML, because they haven’t pulled support for MP3 or AAC. So they just mean “open innovation” in HTML5 video. So it’s about being “open” in a close-minded way.

 

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